Navigating Digital Age Parenting.

Project Type

Design Research | Strategy | Experience design

about the project

Target Audience

Millenial parents (25yrs - 40yrs)

This project explores the evolving challenges faced by modern parents in a tech-saturated world. The project aims to understand their needs and create space for shared learning and support. It led to the design of a digital community platform that fosters connection, insight, and everyday guidance for mindful parenting.

Screen introduction is not just a choice, but a response to modern-day parenting challenges and structures.

Parents have their own struggles and experiences with smartphones and social media.

They deliberately look for an alternative digital media content that engages children in such a way that they are entertained while imparting valuable knowledge.

Encouragement from parents regarding the use of technological devices, usually come from the fact that tasks become easy to complete.

Are learning to tone down the children’s digital exposure to avoid overloading their senses

Often encourage children to engage with digital media content for happiness and contentment.

Many parents cite technology as a reason why parenting is harder today than in the past.

parenting in digital age

Considers the scope for implementing digital media-based technologies for children’s development.

Perception of parents about handling technology plays a vital role.

parenting today

Keeps their child entertained and distracted to get some leisure time for themselves.

Have a babysitter or no.

Single working parent / both working parents.

Lifestyle of the family

Makes easier for their child to contact them and being able to easily get in touch with their child.

Believe it helps them learn new things.

insight

In today’s digital age, screen exposure is often shaped by family dynamics and practical needs. Working parents, nuclear families, and evolving lifestyles lead to early screen use — often as a tool for communication, learning, and managing time.

why screens enter early

Parents who have single child or more.

Education level of parents.

His mobile usage increased considerably during lockdown.

Tackle digital devices with digital devices: show and tell them the effects of digital distractions.

He could operate my phone easily when he was just 2 year old.

When I am back from work we try to plan some small activity so we don’t spend our leisure/family time on phones.

Now we feel like we used digital distraction often whenever she cried or I when I had work to attend.

We keep switching between toys so that she doesn’t get bored of them.

observation

Many parents have developed their own practical strategies to manage their child’s screen time, balancing digital exposure with meaningful offline activities.

As the older sister often watches TV and uses tab the younger son tries to do the same.

We signed him up for football coaching to keep him busy.

insights from parents

defining the challange

In the era of inevitable digital exposure, parents face significant challenges in navigating the impact of technology on their children. Many parents struggle to find effective approaches to parenting in the digital age, navigating the delicate balance between embracing technology and ensuring their child’s well-being.

The design approach

A digital community app for parents to connect, share, and learn from fellow parents. It will help them to gain insights, learn different perspectives, and get guidance on day-to-day parenting challenges. A community that will educate and support each other and will assure them that they are not alone in this journey.

designing the experience

observation

Most parenting apps in India are generic and not tailored to the needs of Indian parents. They offer limited age-specific guidance and rarely provide holistic support or community-driven features like parent forums or expert access.